Founder Story
Marketing Expert.
Real Estate Broker.
Entrepreneur.
Founder of The Market.
Massachusetts Real Estate Broker · Founder of The Market · Owner of L2L Creative Group · Property Management Professional · Boston Homeowner
The Market · Est.
2024
Chapter One
Most real estate professionals build their careers learning how to market homes. Lindsay Higgins spent more than a decade learning how people make buying decisions.
Her career began in property management, where she managed luxury apartment communities, leasing operations, pricing strategy, and marketing for multifamily properties across the country. Those early years taught her something that still shapes every client experience today:
A great property doesn't sell itself. It needs the right pricing, the right positioning, and the right marketing.
That realization led Lindsay to found L2L Creative Group in 2012, a Boston-based digital marketing agency helping businesses grow through branding, email marketing, advertising, automation, and lead generation. Over the years, she has advised more than 500 businesses, brokerages, and agents throughout the United States and internationally while also serving as a Marketing Consultant for Constant Contact.
When the pandemic reshaped the housing market, Lindsay returned full-time to real estate — not because she was changing careers, but because she realized she could combine years of marketing expertise with property management and brokerage experience to offer something different.
Today she is the Broker / Owner of The Market, where every listing is treated like a brand launch and every client receives a marketing strategy tailored to their goals.
The Path
2009
Started her career in multifamily housing in Texas, leasing and managing apartment communities while learning pricing strategy, occupancy, and resident experience.
2010
Recognized with Top Sales for a national property management company and helped increase occupancy through innovative leasing strategies.
2011
Won a National Marketing Campaign Award, discovering a passion for digital marketing while working in property management.
2012
Launched a Boston-based digital marketing agency helping businesses grow through branding, advertising, automation, and lead generation.
2013 – 2014
Advised hundreds of businesses on email marketing and customer engagement while continuing to grow L2L Creative Group.
2014 – Present
Left corporate America and built L2L Creative Group into a successful agency serving businesses throughout North America while speaking at Microsoft, the Boston Business Journal, and the NGLCC National Conference in Palm Springs.
2020
Returned to residential real estate, combining years of marketing experience with a background in property management.
2021
Named Boston Agent Magazine's #2 Boston Agent Snapshot and earned Silver Club recognition with more than $5 million in sales.
2022 – 2023
Closed the highest transactions in previous brokerage history, including $2.7 million and $3.1 million sales.
2023
Founded the Charlestown Women's Club, which has grown into one of Boston's largest neighborhood organizations with more than 1,100 members.
Today
Massachusetts Real Estate Broker, affiliated with Lokation Real Estate in Florida, property manager, Airbnb host, entrepreneur, and community leader.
By The Numbers
Metrics from a career built at the intersection of marketing, property management, and residential brokerage.
500+
Businesses Advised
0160
Apartment Communities Supported
02500
Largest Luxury Units Managed
0316+
Years In Real Estate
041,100+
Charlestown Women's Club Members
05$25M+
In Sales
062012
Founded L2L Creative Group
075★
Airbnb Host
08Why Sellers Choose Lindsay
Before founding The Market in 2024, she spent years helping businesses attract customers through digital advertising, email marketing, branding, automation, search strategy, and content marketing.
That experience translates directly into selling homes. Every listing receives the same strategic thinking that successful brands use to launch products.
Because exposure alone doesn't sell homes. Strategic marketing does.
Operations
Before becoming a broker, Lindsay built her career managing and marketing apartment communities across the country. Whether helping investors maximize returns or assisting landlords with property management, she brings operational experience that extends well beyond residential sales.
Credibility
Lindsay continues to advise businesses, entrepreneurs, real estate brokerages, and agents across the country on marketing, lead generation, branding, and customer engagement.
Has Spoken For
Featured By
Community First
Although Lindsay serves clients throughout Greater Boston and the South Shore, Charlestown is home. She founded the Charlestown Women's Club to create meaningful connections among neighbors, growing the organization to more than 1,100 members through networking events, volunteer initiatives, and local partnerships.
Her commitment to community extends beyond Charlestown. Through L2L Creative Group, she has helped market Braintree businesses and civic events, including Braintree Day, the town's Fourth of July celebration, Take A Bite Out of Braintree Restaurant Month, Pizzapalooza, and other local initiatives designed to support small businesses and strengthen community engagement.
Lindsay also serves on the Education Committee for the Massachusetts Realtors Association.
Off The Clock
Founder of L2L Creative Group and The Market, with a career focused on building businesses and helping others grow theirs.
Children's book publisher who enjoys creating projects that educate, inspire, and encourage curiosity beyond the real estate industry.
You'll often find Lindsay walking around Boston with her dog, Copley.
Affiliated with Lokation Real Estate in Florida, helping clients with referrals and connections between New England and the Sunshine State.
Recognition
Boston Agent Magazine
$5M+ In Sales
$2.7M Sale
$3.1M Sale
Blue Hills Regional Technical High School
National Property Management Co.
Industry Recognition
The Market
Whether you're buying your first condo, selling a luxury home, managing an investment property, or planning your next move, Lindsay believes every client deserves thoughtful guidance, strategic marketing, and honest advice.
At The Market, the goal isn't simply to complete a transaction. It's to help people make confident real estate decisions while delivering a client experience that's every bit as polished as the marketing behind it.